President, Treco-Jones Public Relations Inc.

Sherry Treco-Jones is a strategic communications counselor with a career marked with achievement in public relations, marketing communications and sales. She is president of Treco-Jones Public Relations Inc. and a partner and founder of Agency ID, LLC, ( an agency search firm.

Her designation as a PRSA Fellow is a career capstone bestowed on fewer than 550 public relations professionals nationally by the College of Fellows, Public Relations Society of America (PRSA). She is also a member of the PRSA|GA Order of the Phoenix and PR Hall of Fame at the Grady College of Journalism, University of Georgia - for her industry leadership, high ethical standards and commitment to serve the community. Additionally, she has earned industry accreditation with an APR status.

As a senior consultant, she focuses primarily on helping clients to: 1) develop strategic messages, and marketing and communications plans to meet their objectives, 2) execute strategic communications initiatives, and/or 3) prepare for and manage crises, including litigation support. She works with businesses, associations, and nonprofit organizations.

She has owned and sold an award-winning Atlanta public relations agency, with high profile local and national clients. Concurrently, she was a partner and founder of a marketing communications firm dedicated to the healthcare industry. An international agency veteran, she worked for Ketchum Communications in the 1980s and as a Senior Vice President for Fleishman-Hillard in the late 1990s. Her clients spanned the corporate and non-profit sectors. Prior to her agency career, she was the public relations director, and developed the first public relations program, for a well-known children's hospital, effectively changing its brand. She began her career as a writer and editor.

Treco-Jones has been a contributor to the Atlanta community over the years, serving on local boards of directors and providing counsel to its executives. The Connecticut native holds a B.A. in English. She has been listed consistently in Who's Who publications and has received many professional honors, included numerous PRSA awards and awards from IABC, Atlanta Ad Club, Southeastern Art Directors Club, trade associations and other organizations. Her firm has received many kudos, the most recent in October 2007 when her practice was one of 15 public relations firms listed in 'Selected Agencies' by PR Week in its Atlanta marketplace report.

Treco-Jones is an acknowledged industry leader. Active locally and nationally in the Public Relations Society of America, she received Georgia's Dyar Massey Award in 2001 to denote advancement of, and service to, the public relations profession. She served as president of the 900+-member Georgia Chapter/PRSA in 1999, and as National Co-Chair of the PRSA International Conference in 2001. She was named to the National PRSA Board of Directors in 2000. She has also served as the professional advisor to Georgia State University's public relations student society, PRSSA, and frequently lectures on marketing and public relations topics to business, associations and nonprofit audiences. She has co-chaired PRSA/Georgia's Healthcare Special Interest Group and served as a member of Emory University's Public Affairs Council and other community boards. She is an active member of PRSA and other area organizations, and she serves as a marketing consultant with the Georgia Center for Nonprofits.



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